Coffee-forward, wood smoke, and burnt caramel. Faster to you, fresher to brew. The Americas: The rich coffee character of French Roast comes from a longer, hotter roast, which not all beans can handle and only Peet's has perfected. Obsessed with Fresh: Fresher coffee makes a more flavorful cup. That's why we roast to order & deliver directly to grocery shelves - ensuring we get it to you foster and fresher than anyone else. The original craft coffee. Our Story: It all started on Vine and Walnut Streets in Berkeley, CA where Alfred Peet opened his first shop in 1966 with one goal: to make coffee unlike anything America had tasted before. Today, we abide by his exacting standards to deliver the richest, most flavorful cup - using only the world's finest beans, hand roasting in small batches, and never compromising on freshness. peets.com.