Great for almost all your favorite recipes, Pillsbury Best Unbleached All Purpose Flour gets you baking with confidence. Our non-GMO unbleached all-purpose flour is amazing for making delicious, high-quality baked goods you love. Pillsbury flour has been a baking tradition since 1869. Our versatile flour is perfect for cakes, cookies, brownies, breads, pancakes, and more. Use it in dessert mix, batter, and even gravy. If using unbleached all-purpose flour instead of self-rising flour, add 1 ½ teaspoons baking powder and ½ teaspoon salt for every cup of all-purpose flour. Each 5-pound bulk bag of enriched all-purpose flour is kosher and contains about 73 servings. Store in an airtight container in a cool place and bake up memories with Pillsbury. Making Family Traditions Easy for Over 100 Years. The Pillsbury Baking website has delicious and easy recipes, fun ideas and simple baking tips to help you and your family create tasty memories together.