Commitment to Craft: When Alfred Peet opened his first coffee shop in Berkeley, CA in 1966, he ignited a revolution that changed the expectations of American coffee drinkers. We've never stopped following his example, using only the world's finest coffees, and expertly roasting to exacting standards to achieve the richest, most flavorful cup. Sourcing with Impact: The coffee you buy can impact the welfare of the people and planet. Peet's is actively engaged in driving positive impact in communities where our coffees are grown. Freshness you can fact check. Freshly roasted coffee means a more flavorful cup. We print the roast date on each and every bag, so you know you are enjoying the freshest coffee possible. Signature blend coffees. Alfred Peet was renowned for achieving extraordinary depth through his blends. His secret? Bringing together coffees so exceptional, each could stand on its own. For unparalleled complexity and flavor, dive deep into our signature blends. Major Dickason's Blend: Developed by Mr. Peet and his most discerning customer, retired Army sergeant Key Dickason, Major Dickason's Blend epitomizes the rich, flavorful taste of Peet's.